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賓夕法尼亞州匹茲堡 - 2023年6月1日——哈賓遜沃爾克國際(HarbisonWalker International, HWI)發(fā)布了自今年2月份與凱得力戰(zhàn)略合并后的新品牌標(biāo)識。作為凱得力集團(tuán)成員，此新標(biāo)識將作為凱得力集團(tuán)在美洲市場的品牌標(biāo)識。
Pittsburgh, PA – June 1, 2023 – HarbisonWalker International (HWI), which announced in February 2023 that it would combine with Calderys, has unveiled a new brand identity. The new look reflects HWI as a member of Calderys, the global refractories company’s brand in the Americas.
“The new visual identity of HWI, as a member of Calderys, is a significant step on our journey to form a unified business that incorporates the best of both brands to create a global high-growth leader. We have undertaken this exercise with thoughtful intention to preserve the legacy of the HWI brand in the Americas while reflecting the global stature of the Calderys brand,” said Michel Cornelissen, President and CEO of Calderys Group.
“作為凱得力集團(tuán)的成員，哈賓遜沃爾克國際的新視覺標(biāo)識是我們在整合和鞏固兩大品牌業(yè)務(wù)過程中邁出的重要一步——融合兩個品牌的精華，打造全球高增長的行業(yè)領(lǐng)導(dǎo)者地位，既保留哈賓遜沃爾克國際品牌在美洲市場的傳統(tǒng)及地位，同時也彰顯凱得力品牌的全球地位，”凱得力集團(tuán)總裁兼首席執(zhí)行官 Michel Cornelissen 說。
For more than 150 years, HWI has built a legacy of refractories leadership in North America. The brand emerged as HarbisonWalker International in 2014 when three leading US-based companies joined forces, becoming known as HWI. During these years, the Calderys brand was built as Imerys SA’s High Temperature Solutions global business across Europe, Asia, and Africa.
歷經(jīng)150 多年的發(fā)展與傳承，哈賓遜沃爾克國際在北美耐火材料行業(yè)建立了領(lǐng)導(dǎo)地位。2014 年，三家行業(yè)領(lǐng)先的美國公司聯(lián)合組成HarbisonWalker International (HWI)。與此同時，作為法國益瑞石集團(tuán)的高溫解決方案事業(yè)部，凱得力品牌的全球業(yè)務(wù)尤其在歐洲、亞洲和非洲市場不斷發(fā)展壯大。
Both businesses were purchased by Platinum Equity, which announced in February 2023 that it would combine Calderys and HWI to create one of the world's largest and most comprehensive refractories producers with more product and service options and further investments in technology and customer care.
如今，兩大品牌都?xì)w屬鉑金資產(chǎn)所有，并已于 2023 年 2 月戰(zhàn)略合并，打造成覆蓋高溫解決方案全部領(lǐng)域的全球最大的的耐火材料產(chǎn)品及解決方案提供商之一，為我們?nèi)虻目蛻籼峁┓秶鼜V泛的產(chǎn)品和服務(wù)，不斷加大對技術(shù)和客戶支持的投入。
Elements of the HWI brand combine the visual identities of both companies, with HWI maintaining its well-known acronym and font while adopting the symbolism of the Calderys brand: hands joining together, flames, the caldera of a volcano, and the containing of heat.
哈賓遜沃爾克國際的新品牌元素很好的結(jié)合了兩大品牌的視覺標(biāo)識，既保留了HWI著名的首字母縮寫詞和字體，同時也融入了凱得力品牌的象征意義：雙手交叉捧合、火焰、火山口、以及蘊(yùn)含熱量。
Adopting the vibrant orange and black for both logos references the high temperatures in which refractories operate. Assuming the same color scheme strengthens the unity of HWI and Calderys and avoids diluting the brands.
在顏色上，凱得力和哈賓遜沃爾克國際作為凱得力集團(tuán)成員的新Logo均采用了活力橙和黑色，所指耐火材料在高溫下作業(yè)。呈現(xiàn)出的相同配色方案加強(qiáng)了哈賓遜沃爾克國際和凱得力兩大品牌的統(tǒng)一性并避免品牌稀釋。
“The new HWI brand reinforces how we unite in many ways beyond products and customers. Our cultures put safety and customers first. We value people while providing quality and innovative products and solutions to our broad customer base, and we embed sustainability in everything we do. We are all aligned on these common priorities as one company,” added Cornelissen.
“不僅僅在產(chǎn)品和客戶層面，哈賓遜沃爾克國際的新品牌加強(qiáng)了兩個品牌其他很多層面的整合和強(qiáng)化：在企業(yè)文化上，我們都將安全和客戶放在首位;我們以人為本，同時為我們?nèi)蚍秶蛻羧禾峁﹥?yōu)質(zhì)和創(chuàng)新的產(chǎn)品和解決方案;我們將可持續(xù)性發(fā)展理念貫穿于我們所有業(yè)務(wù)活動中——合并后作為一家公司，我們會在這些共同的優(yōu)先事項上繼續(xù)保持一致。” Cornelissen 補(bǔ)充道。
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About Calderys
凱得力是全球領(lǐng)先的高溫行業(yè)解決方案供應(yīng)商。我們的核心業(yè)務(wù)包括耐火材料、以及鑄鋼連鑄保護(hù)渣、型砂粘結(jié)劑等產(chǎn)品和解決方案，覆蓋高溫解決方案業(yè)務(wù)領(lǐng)域的全部范圍。我們在30多個國家和地區(qū)的布局、并通過哈賓遜沃爾克國際品牌在北美市場領(lǐng)導(dǎo)地位的強(qiáng)力加持、確保為客戶提供端到端的定制化解決方案;專業(yè)的知識和創(chuàng)新的理念確保我們長期穩(wěn)定的優(yōu)質(zhì)產(chǎn)品組合及可信賴的性能。我們憑借 150 多年的經(jīng)驗支持客戶的能源轉(zhuǎn)型需求。凱得力集團(tuán)總部位于法國巴黎，在5大洲擁有50 家工廠、 6500 多名員工(包括合同員工)。
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